Expertise
Strategic insight and commercial expertise to unlock growth, optimise performance, and drive successful transactions.
There is no substitute for experience
Our founder-led, entrepreneurial culture attracts independent free-thinkers, who deliver bespoke, diligent and innovative recommendations to our clients. Our consultants are curious and competitive, analytical and personable. We are fascinated by business, love working with bright people to resolve commercial challenges, and have a mania for turning our clients into winners, using our ‘tool box’ of advanced quantitative, qualitative and interpersonal skills.

Analysis & Financial Modelling
We are experts in analysing data: to spot trends, anomalies and correlations, to compare or benchmark company performance, to segment customer sets and draw insights about customer behaviour. We are equally comfortable manipulating large data sets or unpicking the economics of sector or company performance from statutory and management accounts.
Our analyses always pass the ‘so what?’ test, which ensures they are relevant and incisive. Several members of our team are qualified accountants.

Stakeholder Interviews
We interview and survey customers, suppliers and other industry stakeholders to identify the root cause of business performance. Interviewing is an underrated skill, which requires extensive preparation, adaptive thinking, economy and clarity of expression as well as empathy, diplomacy and a human touch.
In niche markets, where published research is non-existent, our experience shows that interviews and surveys are the only way to find the information required to solve the case. In addition to supporting research, we also use interviews and surveys to gauge customer and supplier satisfaction, and to test hypotheses, including customer attitudes towards new products or services.
“Our whole team were very impressed with your understanding of our business. Rarely does an external person or organisation understand the complexities of what we do like you guys did. Very impressive!“
CEO, Sports Nutrition & Wellness Brands

Research & Market Sizing
The markets our clients operate in are often poorly researched – either because they are too niche, or because the published research is unreliable or out-of-date. Fairgrove’s consultants are experts at sizing, segmenting and analysing total addressable market (TAM), serviceable addressable market (SAM) and serviceable obtainable market (SOM) through a combination of primary and secondary research.
We are trained in sourcing hard-to-find data from the public domain. Where no published data exist, we build our own research programmes based on interviews, surveys, and other investigations.
Workshops
Our clients are market-leaders with decades of experience in their industries. Our collaborative approach to strategy ensures that all the knowledge that resides in management teams is captured and brought to bear during the strategy formulation process, while simultaneously ensuring that no one is disenfranchised. Whether onsite or offsite, stimulating workshops are the cornerstone of any successful strategy assignment, and help to build buy-in, ownership, accountability and motivation.
Workshops
Our clients are market-leaders with decades of experience in their industries. Our collaborative approach to strategy ensures that all the knowledge that resides in management teams is captured and brought to bear during the strategy formulation process, while simultaneously ensuring that no one is disenfranchised. Whether onsite or offsite, stimulating workshops are the cornerstone of any successful strategy assignment, and help to build buy-in, ownership, accountability and motivation.

Conceptual Thinking
Wherever possible, we seek to simplify things for our clients. This often requires us to present complex industry structures, business models or processes – as well as abstract ideas – in a concise and intelligible way. Our ability to consider commercial issues from a fresh perspective, coupled with our access to a broad range of conceptual frameworks, means we are frequently complimented by our clients for ‘story-boarding’ dense or difficult material.