Incisive commercial advice for market leaders
Explore our range of business consulting services, which have been creating value for owners, managers and investors since 2013.

We are an award-winning strategic management consultancy, which exists to create value for its clients by helping them grow profitable sales and complete successful mergers and acquisitions.
Our clients are ambitious and decisive business owners, managers and investors, who want to build market leaders. We help them achieve this by combining customer insights with financial analysis, market research and deep sector expertise, to identify the root causes of company performance and competitive position.
As a Grant Thornton UK company, we now bring even greater depth to that ambition. Our advice remains what it’s always been: practical, evidence-based, customer-centric and in plain language.
Fairgrove At A Glance
WHAT WE DO
Our Services
The projects we undertake for our clients typically fall into one of the following three types:
- Growth Strategy & Value Creation
- Voice of the Customer
- Mergers & Acquisitions
WHERE WE FOCUS
Our Sectors
We focus on 6 sectors of the economy so that we can support each project with in-depth and current market knowledge. Consult our European Partners page for coverage of additional sectors.
- Business & Financial Services
- Technology
- Education & Training
- Built Environment & Industrials
- Consumer & E-Commerce
- Private Equity
HOW WE EXECUTE
Our Expertise
Our consultants are trained in a variety of quantitative and qualitative skills, giving them a strong all-round ‘tool kit’ of expertise for each assignment.
- Analysis & Financial Modelling
- Stakeholder Interviews
- Research & Market Sizing
- Management Workshops
- Conceptual Thinking
Consulting For Capital
Our European partnership, Consulting For Capital, provides us with a scaled platform to serve clients throughout Europe and beyond.
Our Expertise
Our founder-led, entrepreneurial culture attracts independent free-thinkers, who deliver bespoke, diligent and innovative recommendations to our clients. Our consultants are curious and competitive, analytical and personable. We are fascinated by business, love working with bright people to resolve commercial challenges, and have a mania for turning our clients into winners, using our ‘tool box’ of advanced quantitative, qualitative and interpersonal skills.
Analysis & Financial Modelling
We are experts in analysing data: to spot trends, anomalies and correlations, to compare or benchmark company performance, to segment customer sets and draw insights about customer behaviour. We are equally comfortable manipulating large data sets or unpicking the economics of sector or company performance from statutory and management accounts. Our analyses always pass the ‘so what?’ test, which ensures they are relevant and incisive. Several of our team members are qualified accountants.
Voice Of The Customer
We interview and survey customers, suppliers and other industry stakeholders to identify the root cause of business performance. Interviewing is an underrated skill, which requires extensive preparation, adaptive thinking, economy and clarity of expression as well as empathy, diplomacy and a human touch. In niche markets, where published research is non-existent, our experience shows that interviews and surveys are the only way to find the information required to solve the case. In addition to supporting research, we also use interviews and surveys to gauge customer and supplier satisfaction, and to test hypotheses.
Research & Market Sizing
The markets our clients operate in are often poorly researched – either because they are too niche, or because the published research is unreliable or out-of-date. Fairgrove’s consultants are experts at sizing, segmenting and analysing total addressable market (TAM), serviceable addressable market (SAM) and serviceable obtainable market (SOM) through a combination of primary and secondary research. We are trained in sourcing hard-to-find data from the public domain. Where no published data exist, we build our own research programmes based on interviews, surveys, and other investigations.
Workshops
Our clients are market-leaders with decades of experience in their industries. Our collaborative approach to strategy ensures that all the knowledge that resides in management teams is captured and brought to bear during the strategy formulation process, while simultaneously ensuring that no one is disenfranchised. Whether onsite or offsite, stimulating workshops are the cornerstone of any successful strategy assignment, and help to build buy-in, ownership, accountability and motivation.
Conceptual Thinking
Wherever possible, we seek to simplify things for our clients. This often requires us to present complex industry structures, business models or processes – as well as abstract ideas – in a concise and intelligible way. Our ability to consider commercial issues from a fresh perspective, coupled with our access to a broad range of conceptual frameworks, means we are frequently complimented by our clients for ‘story-boarding’ dense or difficult material.
Metrics that make an impact
Client Engagements
We have a wealth of experience built up over many years.
Client Satisfaction
We have maintained a world-class Net Promoter Score since we first began tracking this metric in 2018.
European Alliance Offices
Our exclusive European alliance, Consulting For Capital, gives us access to a pan-European office network of top-tier consultants in Paris, Munich, Frankfurt, Zurich and Madrid.
News & Insight
Fairgrove joins Grant Thornton to create the UK’s leading mid-market strategy, value creation and commercial due diligence offering
- By Fairgrove
UK Broker Consolidation – Running out of steam or just changing fuel?
- By Paddy Woods Ballard
Igniting Growth: Organic Levers for UK Fire & Security Services
- By Oli Lestner